Traveling Exhibition Profiling Princess Diana and the Royal Photographer.

SBX approached us with an ambitious project: to create and operate a traveling exhibition that would debut in major U.S. markets in Q3 2021 and then tour the U.S., Canada, and several international locations over the coming years. The exhibition was to profile the life of Princess Diana, her sons, and the two generations of Royal Photographers who captured their journey.

Our initial engagement focused on branding, but as the project evolved, an opportunity for artistic direction emerged—and we seized it.

Initial Situation: The exhibition was set to launch just as the world was emerging from the most intense phase of the pandemic. People had been isolated in their homes for over a year, with out-of-home activities virtually nonexistent.

As we delved into the project, we recognized a key insight: during their time at home, people had been binge-watching television shows, particularly mini-series and docu-series, at unprecedented rates. This insight led us to propose a novel concept—a walk-through documentary exhibit. By merging the worlds of binge-worthy content and physical experiences, we believed we could entice people out of their homes and into a safe, entertainment-driven experience centered around an icon they adored.

The campaign was an overwhelming success. In its first year, the exhibition sold out multiple times each week, recouping the initial investment within the first six months.

Now, 3.5 years later, the exhibition continues to make stops around the world, remaining a sought-after experience for audiences globally.

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